Kickstarter is a "new way to fund creative ideas and ambitious endeavors." From the site FAQ:
We're a great way for artists, filmmakers, musicians, designers, writers, athletes, adventurers, illustrators, explorers, curators, promoters, performers, and others to bring their projects, events, and dreams to life.
It's an all or nothing process of raising money. The model is straightforward: you set a goal, deadline, and a set of rewards for your supporters. If you meet your goal, you get the money and your fans get their reward. Crowdfunding, as its called, is a mechanism that has the ability to change the way creative work is performed.
I joined the team as a founding developer in October 2008 and worked primarily with view markup, user experience, design, and video transcoding.